Marketing and BD, It’s a Team Sport!

    March 09, 2021
    4:00 PM - 5:30 PM
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    Virtual Meeting


    So, your seller-doers don’t know how to sell and hide behind the doing. They say “I’m so busy with these projects, I just don’t have the time…” They think business development and marketing is slimy, under-handed, or, at best, a talent you’re born with. Marketing and business development is not an us vs. them game, it’s a team sport and the more everyone understands it, speaks the same language, and follows the same path; the easier it gets.

    Marketers! grab your most promising seller-doer. Seller-doers! grab your most promising marketer and come learn how to set up a system and process for winning more work for your firm. This lunchtime session will cover the parts and pieces of a team-based seller-doer program. It offers a menu of options that participants can pick from to build a program that works best for their firm, their clients, and their people.

    Frank Lippert and Kate Robinette from GO Strategies will walk attendees through the pieces and help put the puzzle together to craft a process that works. Having taught seller-doers in architecture, engineering, and construction firms in public and private markets across the US, she seen and heard it all. And she has learned a few tips and tricks to make marketing and business development easier. Come join the fun!


    Frank Lippert, FSMPS, CPSM

    Frank Lippert, FSMPS, CPSM, is the founder/partner of Go Strategies, LLC. He provides strategic pursuit planning, strategic market capture planning, and the functional seller/doer training to clients throughout the US. Frank is all about helping teams work more effectively and more efficiently with processes, schedules, and tools that keep A/E/C firms’ business development strategy and marketing efforts on track. Frank has worked at small, medium, large, and mega-sized engineering companies in his 30 years in the A/E/C industry. He speaks regularly at SMPS, ACEC, WTS, APWA, and SAME conferences. Frank has served as the SMPS Society chapter delegate and Society president. He has been recognized as an SMPS Fellow (FSMPS) and is a Certified Professional Services Marketer (CPSM).


    Kate Robinette, CPSM

    As the analytical partner at GO Strategies, LLC, Kate Robinette, CPSM, applies her 20 years of marketing experience toward research, analysis, and reproducible processes to deliver marketing and BD efforts that win. She combined her theater, lobbying, and writing background to help marketers and seller-doers win more work and have more fun. She is the creative force behind GO Strategies’ Dynamic Workplaces™ program, turning the same marketing and BD skills inward to help build the kinds of places we all want to work.


    $10.00 Member Ticket

    $20.00 Non-Member Ticket