Uncovering Unconscious Bias – What is “Normal” and Who is Your Default?

    November 17, 2020
    12:00 PM - 1:30 PM
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    Virtual Meeting


    As business development and marketing professionals, you are always thinking about your audience and strategizing about how to reach them. But how well do you really know your audience and understand their experiences? Have you ever wondered who you are not reaching and why? 
    Our own biases - conscious and unconscious - play into these decisions. Unconscious bias (or implicit bias) is often defined as prejudice or unfounded judgments in favor of or against a thing, person, or group in comparison to another in a way that is usually considered unfair. Researchers suggest that unconscious bias occurs automatically as the brain makes quick judgments based on past experiences and background. 

    Learning Objective:

    The conversation on November 17th: What Is "Normal" and Who Is Your Default? is designed for you to get curious about and explore what biases are, how these might work for you, and how they definitely might not.
    Upon registration we are asking that all participants complete some pre-program reading and watching:
    • Peggy McIntosh excerpt from “White People Facing Race: Uncovering the Myths the Keep Racism in Place” article: Attached
    • Verna Myers, "How to Overcome Biases: Walk Boldly Toward Them" TEDTalk > https://www.youtube.com/watch?v=uYyvbgINZkQ


    Jessica V. Colombi, M.A., GPCC 

    Jessica Colombi is a native Clevelander, having grown up in Shaker Heights. Jessica currently serves as the Executive Director of Career Services at Cleveland State University. Before moving into the career development space, Jessica was a project manager for the Division of University Engagement at Cleveland State, establishing diversity councils across campus and working as part of a team to secure the prestigious Community Engagement Classification from the Carnegie Foundation for the Advancement of Teaching. Previous to her time on a college campus, she worked in government and served as Chief of Staff to the Chancellor of the Ohio Board of Regents (now the Ohio Department of Higher Education). Jessica has completed The Gestalt Institute of Cleveland’s Training Program, Working with Physical Process, and is a Gestalt Professionally Certified Coach (GPCC). As such, Jessica is a trained skilled facilitator, who, with a business partner, has facilitated racial equity training for corporate executives, non-profit board members, and K-12 teachers and administrators. Jessica is also part of a small team that has developed a cultural competence and de-escalation training for law enforcement, and has trained nearly 400 officers in Ohio and Michigan. She has a Bachelor’s Degree in Art History from John Carroll University and a Master’s degree in Psychology from Cleveland State with a certification in Diversity Management. Jessica and her husband live at Shaker Courts in the city of Cleveland, enjoy marathon viewings of The West Wing, and Jessica’s favorite vegetable is an artichoke.

    Elizabeth Welch, MA, CDP, PM, GPCC 

    Elizabeth Welch is a certified diversity and organizational consultant, coach, and facilitator in Cleveland, Ohio specializing in communicating across differences and Polarity Thinking on all levels of system. Her training through Polarity Partnerships qualifies her as one of the few organizational consultants in the country certified to facilitate with the Polarity Partnership mapping tool.

    Elizabeth is faculty at the Gestalt Institute of Cleveland where she co-chairs the Gestalt Training Program in adult personal and professional development.  She has been a consultant at Ursuline College in Pepper Pike, Ohio, overseeing the college diversity and inclusion task force, as well as designing and guiding numerous Diversity Dialogues for administrators, faculty and staff. She consulted with D. L. Plummer and Associates, a Diversity Management and Consulting firm in Cleveland, Ohio, and The Diversity Center of Northeast Ohio, working with a variety of businesses and city governments to further their organizational goals.

    In addition to her work with small independent colleges, Elizabeth has consulted with The Alcoa Corporation, Catholic Charities of Cleveland, the City of Oberlin, the Midwest Veterinary Conference, The Ohio State University School of Veterinary Medicine, Tuskegee University, University Hospitals of Cleveland, Ohio, and the Sisters of Charity Health System, along with a variety of non-profit and faith-based organizations. She has guided the Diversity Councils of Oswald Insurance Company, Hospice of the Western Reserve, Fairmount Presbyterian Church, and the Cleveland Episcopal Diocese, and been a visiting lecturer at the University of Akron, Cleveland State University and Case Western Reserve University.

    Elizabeth is a graduate of Cleveland State University’s Diversity Management Program. She is a former Director of the Ursuline College Core Curriculum. She received her B.A. in English Literature and Humanistic Studies from Saint Mary’s College, Notre Dame, Indiana, and her M.A. in English Literature from Case Western Reserve University, before receiving her M.A. in Psychology from Cleveland State University in Diversity Management. Elizabeth has also received post-graduate training in human growth and organizational development at the Gestalt Institute of Cleveland.  She holds a certification in Coaching from the International Coaching Federation. Her additional training in Polarity Thinking further augments and extends her focus on systems, perception and communication.


    $20.00 Non-Member Ticket
    $10.00 Earlybird rate before November 2

    $10.00 Member Ticket