Educational Program: Eye-Catching Visuals for Papers, Presentations and Proposals

    October 13, 2020
    7:45 AM - 9:00 AM
     Add to Calendar

    Virtual Meeting



    Although we know that the human brain was built to process content visually, when we respond to RFQs and RFPs, we tend to submit text-heavy documents and expect our readers to digest the content. As marketers, we need to make our submittals stand out from the competition through easy-to-understand visuals. In this session, Julie Shaffer will discuss the basic structure of infographics, cover tools to create and visualize data, and explore ways to turn your firm’s messages into compelling graphic elements.

    Learning Outcome:

    • Learn the importance of visuals in communication
    • Understand visual composition
    • Turn messages into infographics with purpose
    • Learn the seven key content areas that can be reimagined
    • Discover tools and resources for infographic development


    Speaker Bio:

    Julie Shaffer, CPSM

     Julie Shaffer, CPSM, has a vision: to make her clients shine through clear communication strategies, efficient processes, and engaging visual design. After 11 years honing her skills with a Texas-based engineering fir­­m, Julie founded Shaffer Creative in 2012 to share her vast industry knowledge and orchestrate creative branding solutions for a wide variety of clients. Her work has been recognized with local, national, and international awards for marketing collateral and graphic design. An Adobe Certified Expert in InDesign CC, Julie’s popular training workshops, specific to our industry, take her all over the United States. She has had the honor of presenting at more than 20 association events in the past two years, with more to come.


    $20.00 Non-Member Ticket

    $10.00 Member Ticket