How to Build Thought Leaders in the Marketplace

    September 10, 2020
    7:45 AM - 9:00 AM
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    Virtual Meeting


    Are you jealous of the shares others get on LinkedIn? Wondering how your competitor snagged that article in the trade publication? Have a team full of experts but no one knows it yet?

    As marketers of professional services, we sell people. But how do you break through the noise to actually get your team noticed as thought leaders—especially when you don’t have a large staff or budget?

    Join Cathy Hutchison, CPSM, Director of Marketing—VP at Idibri for a deep dive on what it takes to build thought leaders in the marketplace. We will cover why people share what they share on social media (and how to make that work for us); how to pitch to trade magazines (and what isn’t worth your time); how to get content out of your people (without pulling your hair out); and how to orchestrate it so that when people search for your team members they come up as experts.

    Cathy Hutchison, CPSM, is the Director of Marketing/Vice President at Idibri and a thought-leader in marketing  professional services.

     She has generated millions of dollars in revenue for her firm and helps lead strategy for a team of thirty. A certified content    marketer, with over twenty years of experience, Cathy is an energetic creator of online content. She helps others craft content that  positions them as thought leaders and speaks at conferences across the country. Cathy’s bylines appear in several popular publications—notably Hacker Noon, Business Insider, Career Relaunch, and Marketer. She covers topics on personal development for professionals including developing yourself as a thought leader, establishing your personal brand, using sketchnotes to communicate with clients, bullet journaling for personal productivity, and ways to experience more joy in your day job.  Cathy leads the Mentor-Protégé Program for SMPS Dallas and was the recipient of their 2018 Presenter of the Year award, as well as their 2014 Marketer of the Year award.


    $10.00 Member Ticket

    $20.00 Non-Member Ticket