Marketing Strategies to Support Your Human Resource Efforts

    February 11, 2020
    7:45 AM - 9:00 AM
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    Construction Employers Association (CEA) Training Room
    950 Keynote Circle, Suite 10
    Cleveland, OH 44131
    Venue website

    The success of your business relies on the successful recruitment and development of your employees. Through engaging, strategic marketing you can show future employees the value of a career with your company to attract, engage, and retain your team. New technologies and insights are allowing companies to engage with their employees in more meaningful ways to retain talent in the competitive A/E/C job market. 

    This session will take an in-depth look at the latest strategies and trends in marketing that your firm can implement to help your team flourish, ultimately providing the best results for your clients. 

    Learning Objectives: 

    • Engaging employees with dynamic internal communications

    • Increasing web search presence to attract employees at the most important stage of the job search

    • Utilizing social media as a tool for employee engagement, recruitment and communications

    • Developing marketing campaigns to promote workforce diversity

    You will leave this session with an actionable strategic plan that your firm can quickly implement to improve employee engagement, retention and attraction. 


    Sylest Lofton, Digital Brand Director, MOXX Creative

    Sylest Lofton is the Digital Brand Director and Co-Founder at MOXX Creative where she strategically plans and implements digital marketing strategies to help A/E/C firms and building product manufacturers achieve their goals. By taking an in-depth look at data and analytics to create marketing that resonates with a defined audience, Sylest has consistently grown the visibility of numerous award-winning firms. 

    MOXX Creative is a marketing agency focused on growing A/E/C firms and building product manufacturers by delivering effective marketing quickly. The firm’s passion for community involvement is supported by a yearly pledge to donate 25% of all work to not-for-profit clients. 

    Are you a member of another chapter? Let us know so we can help you register under the member rate. Email us at [email protected]


    $20.00 Member Ticket

    $25.00 Non-Member Ticket