Education Program: Successfully Using Online Content as a Marketing Tool - What's It Going To Take?

    February 12, 2019
    7:45 AM - 9:00 AM
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    Shook Construction
    6860 W. Snowville Road, Suite 100
    Brecksville, OH 44141
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    You may have heard all the buzz about blogging, wondering if you need a new marketing initiative. Maybe you already started a blog, but simply never found the time to keep it populated with content.

    Rhoda Israelov, professional business content writing trainer, explains what it’s going to take to make business blogging really work for your company.

    This program is designed for attendees who have been considering starting a corporate blog (or restarting a neglected blog).

    Learning objectives:

    1. Participants will learn how blogging actually works.
    2. Participants will gain knowledge of content marketing and the 3 principles that make it work.
    3. Participants will experience the power of the written word to drive action.

    If you have a blog, need a blog, or need to get your blog going again, this program is for you!

    RhodaRhoda Israelov, Owner  |  Say It For You

    Rhoda Israelov wrote financial advice columns for the Indianapolis Business Journal, the Indianapolis StarRadius MagazineColumbian Magazine, and other publications for twenty-five years.  Named in Who's Who in American Women and Who's Who in Finance, Rhoda used seminars and writing to reach out to new clients for her financial planning practice as First Vice President - Investments at Smith Barney.

    Ten years ago, retired from her financial planning practice, Rhoda's took a new turn with her writing and speaking. With the development of Internet commerce, Rhoda realized, marketing had become more about driving business to websites than about people driving to stores. Blogs were turning into a powerful marketing tool, part of Search Engine Optimization, drawing traffic to business websites. Perceiving that few business owners, department heads, or professional practitioners have the time to compose and post regular blogs, Rhoda saw a way to turn a problem into a professional opportunity.

    Tickets

    $20.00 Member Ticket

    $25.00 Non-Member Ticket